Rentalize
The operating system for property management
Product launched 2025 · Dublin, Ireland · Bootstrapped to date
Three markets. Zero modern tooling.
Local authorities, AHBs, PMCs, and private landlords all run on the same broken toolset, just at different scales.
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53 distinct housing schemes across 5 jurisdictions, each with unique eligibility rules, compliance requirements, and reporting obligations (Select's market)
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Spreadsheets and legacy software are still the primary tools for housing bodies and property management companies managing billions in public and private funds
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No single platform spans private landlords, PMCs, AHBs, and local authorities. Every segment cobbles together different tools (Core's market)
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Private landlords have no free, modern alternative. It's expensive US-built enterprise software or spreadsheets, nothing in between (360's market)
- Ireland 18
- England 12
- Scotland 10
- Wales 7
- N. Ireland 6
A massive, growing market with strong tailwinds
TAM: $119B by 2032
Global PropTech market. The total addressable market for technology solutions across real estate worldwide
SAM: $5.9B by 2033
Property management software market. Our serviceable market across affordable and social housing platforms
SOM: €50M
880+ housing organizations in Ireland and UK at €24K to €100K ACV depending on unit count. Our immediate obtainable market with current product
53 schemes. 5 jurisdictions. One platform.
This is the regulatory complexity Select automates for local authorities and AHBs. Core and 360 extend the same underlying platform to PMCs and private landlords.
- Housing Assistance Payment (HAP)
- Cost Rental
- Part V Obligation
- First Home Scheme
- Local Authority Affordable Purchase (LAAP)
- Rental Accommodation Scheme (RAS)
- Help to Buy
- Social Housing (Direct Build)
- Local Authority Home Loan
- Incremental Tenant Purchase
- Mortgage to Rent
- Croi Conaithe (Cities)
- Project Tosaigh
- Vacant Property Refurbishment Grant
- Repair and Leasing Scheme
- Buy and Renew Scheme
- Enhanced Leasing Scheme
- Purchase and Renovation Loan
- Social and Affordable Homes Programme
- Social Rent
- Affordable Rent
- Shared Ownership
- First Homes
- Right to Buy
- Right to Acquire
- Rent to Buy
- Section 106 Affordable Housing
- Intermediate Rent
- London SAHP 2026-2036
- Local Authority Housing Fund
- Affordable Housing Supply Programme
- Social Rent
- Mid-Market Rent
- Rural Homes for Rent
- Open Market Shared Equity
- New Supply Shared Equity
- Shared Ownership (LCHO)
- Homeowner Support Fund
- Self Build Loan Fund
- LBTT First-Time Buyer Relief
- Social Housing Grant
- Help to Buy Wales
- Shared Ownership Wales
- Homebuy Wales
- Transitional Accommodation Programme
- Leasing Scheme Wales
- RSL Loans Scheme
- Social Housing (NIHE)
- House Sales Scheme
- Co-Ownership Housing
- FairShare
- Intermediate Rent Scheme
- Affordable Rent (DfC funded)
Three products. Every segment covered.
- Automated applicant scoring
- Verifiable lottery allocation
- NOAC reporting, Part V, HAP
- Fraud detection & compliance
- Tenancy lifecycle management
- AI predictive maintenance
- Arrears tracking & analytics
- Contractor portal
- Digital lease & e-signatures
- Automated rent collection
- Tenant communication portal
- Financial dashboards
Live and in production. Not a prototype.
Public Listings Portal
Applicant facing marketplace. 40 open listings, 4,700+ homes available. Search by scheme, location, price.
LA Admin Dashboard
Application pipeline, development tracking, task management. 2,953 active applications processed through the system.
AI Eligibility Engine
Automated compliance checks, fraud detection, income verification. AI confidence scoring with recommended next steps.
Property Health Pulse
Real time scoring across compliance, financial, tenancy, and maintenance. AI generated quick wins for highest impact actions.
Compliance and Safety
Gas, electrical, fire safety, BER ratings, insurance. Active alerts with severity levels and deadlines.
Tenant Management
Lease tracking, payment actuals, maintenance requests, arrears. Multi-property with real time financial data.
Live with a Local Authority. Referenceable.
Our First Local Authority Partner
We deployed Rentalize Select with a Local Authority for their affordable housing scheme. The system managed the entire allocation process, from applicant intake through eligibility verification to lottery-based selection.
The result: a fully transparent, auditable, and compliant process that handled extreme demand. The LA is now a paying customer (€50K recurring SaaS revenue), actively recommending Rentalize to other authorities. Reference available on request.
Custom contract, outside current price list
Reference-led sales. Land and expand.
🎯 Current Strategy
Our first LA deployment is the proof point. We are using this live reference to open doors with other Local Authorities and Approved Housing Bodies across Ireland.
- 1Win first LA with Rentalize Select (affordable scheme allocation). Done.
- 2Use reference to approach similar LAs with the same pain points
- 3Expand within accounts: Select leads to Core for full tenancy management
- 4Extend to AHBs, which have the same needs but less procurement friction
🚀 Scaling Plan
With Seed Round funding, we will build a dedicated sales and marketing function to accelerate pipeline development and close deals faster.
- 1Hire Head of Sales with public sector / GovTech experience
- 2Build marketing engine: case studies, webinars, conference presence
- 3Develop channel partnerships with housing consultants
- 4Target UK market entry via Scottish and English housing associations
Built for this market. Not retrofitted.
| Rentalize | Buildium | AppFolio | Yardi | Propertyware | |
|---|---|---|---|---|---|
| AI Predictive Maintenance | ✓ | ✕ | ● | ✕ | ✕ |
| Affordable Housing Focus | ✓ | ✕ | ✕ | ✕ | ✕ |
| Cloud-Native Architecture | ✓ | ✕ | ● | ✕ | ✕ |
| European Market (IE/UK) | ✓ | ● | ✕ | ● | ✕ |
| Regulatory Compliance (53 schemes) | ✓ | ✕ | ✕ | ✕ | ✕ |
| Lottery Allocation System | ✓ | ✕ | ✕ | ✕ | ✕ |
| Multi-Scheme Support | ✓ | ✕ | ✕ | ✕ | ✕ |
| AI Assistant (Talia) | ✓ | ✕ | ✕ | ✕ | ✕ |
| Years in Market / Scale | ● New entrant (2025) | ✓ | ✓ | ✓ | ✓ |
✓ Full support ● Limited ✕ Not available
Buildium, AppFolio, Yardi, and Propertyware are US-built private-rental platforms not designed for affordable housing compliance. Ireland also has legacy AHB-specific software (e.g. Affinity/Tilt) that predates multi-scheme automation and AI; it is not built to also serve private landlords and local authorities on one platform.
Recurring revenue. High retention.
Recurring SaaS Revenue
B2B annual contracts with predictable, growing cash flows
High Switching Costs
Once embedded in housing operations, organizations rarely switch. Essential service status
Strong Unit Economics
LTV:CAC above 3:1. Low churn, high customer lifetime value, negative net revenue churn potential
Land and Expand
Start with Select, expand to Core. Each product opens the door to the next. Growing ARPU over time
Largely Greenfield Market
No platform spans private landlords, AHBs, and local authorities together. Legacy AHB-specific tools exist in Ireland, but most sales are net-new software adoption, not displacing a modern incumbent
Two-Sided Model, One Platform
B2G/B2B SaaS funds the business today. A free 360 marketplace is the planned wedge into 103,000+ Irish landlords and millions more in the UK, monetized via payments and premium tools rather than subscriptions
Core priced per property, per month
An alternative packaging of Rentalize Core for PMCs and large landlords who want to buy by portfolio size rather than by scheme. Rates are benchmarked against comparable property management software, not invented.
- Tenancy lifecycle management
- Compliance tracking (RTB, BER, fire safety, gas & electrical, deposit protection)
- Document storage
- Everything in Essentials
- AI predictive maintenance
- Financial management
- Contractor portal
- Analytics dashboard
- Everything in Growth
- Arrears management
- Talia AI colleague
- Priority support & dedicated success manager
Benchmarked against AppFolio ($1.40-5/unit/mo, $280-7,500/mo minimums), Yardi Breeze ($2/unit/mo standard, $3/unit/mo on its affordable-housing tier, a confirmed 50% premium for compliance-heavy buyers from the same vendor, $100-400/mo minimums), Propertyware ($1/unit/mo, $250/mo minimum), and Arthur Online in the UK (£1.50-1.80/unit/mo, no minimum). Priced above generic PM software to reflect AI features and Irish/EU compliance depth. Monthly minimums follow the AppFolio/Yardi/Propertyware pattern rather than a separate platform fee line, so a small pilot deployment doesn't undercharge relative to onboarding cost. Growth tier at €4/property/mo on a 1,000-unit portfolio equals €48,000/year, consistent with the existing published Enterprise tier.
The window is open. Timing is everything.
Housing Crisis
Ireland and UK face record housing shortages. Government investment in affordable housing is at all time highs. Demand for management platforms is urgent.
€4B+ Annual Spend
Irish government alone spends over €4B annually on housing supports. Every euro needs tracking, compliance, and reporting. That requires software.
AI Adoption Wave
Predictive maintenance, applicant scoring, and compliance automation are natural AI applications. We are building AI natively, not bolting it on.
Legacy Platforms Aging
Yardi, AppFolio, and Buildium were built for US private rental. None specialize in European affordable housing. The gap is wide open.
Growing Regulation
Part V increasing to 20%. Cost Rental expanding. New schemes added regularly. Every new rule is a feature for Rentalize and a headache for spreadsheets.
Proven Playbook
We have a live reference customer, a working product, and a clear path to replicate across 880+ target accounts in Ireland and the UK.
Built green by default
Every tenancy on Rentalize is digital. No filing cabinets, no printed leases, no posted notices. The platform itself runs lean on efficient EU cloud infrastructure, and the tools we ship to landlords actively reduce energy waste in the housing they manage.
Paperless tenancies
Digital leases, e-signatures, automated document storage, and online notices. A typical housing body running on Rentalize stops printing thousands of pages per year per 1,000 units.
Low-carbon cloud
Hosted in EU-region data centres powered by low-carbon grids and GDPR aligned. No on-premise servers for customers, no duplicate infrastructure per tenant.
Energy efficiency for landlords
BER tracking, IoT sensor integration, and predictive maintenance cut energy waste and unnecessary site visits. Issues are caught before they become emergency call-outs.
Housing mission, three products
Our roots are in social, cost rental, and affordable purchase housing. Core and 360 extend the same paperless, compliant infrastructure to private landlords and PMCs.
ESG reporting ready
Built-in compliance and reporting infrastructure that housing bodies need for NOAC, Part V, and emerging ESG disclosure regimes.
Full commitments published
Environmental, social, and governance commitments are public at rentalize.com/corporate-responsibility, covering data privacy, ethics, diversity, community impact, and governance.
Built by people who understand housing
Key Hires with Seed Round
Head of Sales (public sector / GovTech) · Marketing Lead · Customer Success · Senior Engineers
Advisory Network
Building advisory board with housing policy, public sector procurement, and SaaS scaling expertise. Introductions welcome.
From Ireland to global property management
Q2 2026: Prove & Reference Done
First LA deployment live. Referenceable customer. Platform validated with real affordable housing scheme at scale.
Q3-Q4 2026: Expand Ireland In Progress
Close 3 to 5 additional LAs and AHBs using reference. Hire sales and marketing team. Launch Core product for existing accounts. Deepen AI capabilities.
2027: UK Market Entry Next
Launch in England and Scotland. Adapt platform for 35 UK housing schemes. Target housing associations and councils. Establish UK sales presence.
2027+: Consumer Wedge (Planned) Future
Rentalize 360 becomes a free listing marketplace for private landlords and tenants across Ireland and the UK, monetized through Rentalize Pay and premium tools, the OpenRent/TurboTenant playbook. Ireland has 103,000+ registered landlords (RTB) and England alone has 4.7M private-rented homes; no free-to-list competitor exists in Ireland today. Expands reach far beyond the 880 B2G target accounts.
2028: Scale & EU Expansion Future
Netherlands, Germany, France. 100+ additional schemes. Build partnerships with European housing consultancies. Series B preparation.
2030+: North America Future
US Section 8, LIHTC, HUD programs. Canada affordable housing. 200+ programs. By this stage, the platform handles affordable housing globally.
Clear path to scalable, profitable growth
ARR Projection
Based on €24K+ ACV per account, plus onboarding and trainingCapital Efficiency
Bootstrapped to €50K ARR. With €2M Seed, targeting 24 month runway. Path to cash flow positive within 18 to 24 months.
Negative Churn Potential
As housing bodies add more units and schemes, their Rentalize usage grows. Expansion revenue from existing accounts can exceed any churn, creating net negative revenue churn.
Defensible Moat
Regulatory compliance data, scheme-specific logic, and deep integration into housing operations create compounding switching costs over time.
Seed Round
€2M
Building the operating system for property management, for landlords, agencies, and housing bodies