Rentalize

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RENTALIZE
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The operating system for affordable housing

Seed Round Investment Opportunity

Established 2022 · Dublin, Ireland · Bootstrapped to date

The Problem

A fragmented landscape with zero modern tooling

!

53 distinct housing schemes across 5 jurisdictions, each with unique eligibility rules, compliance requirements, and reporting obligations

!

Spreadsheets and legacy software are still the primary tools for housing bodies managing billions in public funds

!

No single platform exists for the regulatory complexity of affordable housing across Ireland and the UK

!

Allocation processes are opaque. Applicants have no visibility. Housing bodies face audit risk and public scrutiny

53
affordable housing schemes
Ireland 18
England 12
Scotland 10
Wales 7
N. Ireland 6
Market Opportunity

A massive, growing market with strong tailwinds

$119B
TAM
$5.9B
SAM
€35M
SOM

TAM: $119B by 2032

Global PropTech market. The total addressable market for technology solutions across real estate worldwide

14.8% CAGR

SAM: $5.9B by 2033

Property management software market. Our serviceable market across affordable and social housing platforms

6.4% CAGR

SOM: €35M

880+ housing organizations in Ireland and UK at €12K to €80K ACV depending on unit count. Our immediate obtainable market with current product

The Landscape

53 schemes. 5 jurisdictions. One platform.

Ireland18
Housing Assistance Payment (HAP)
Cost Rental
Part V Obligation
First Home Scheme
Local Authority Affordable Purchase (LAAP)
Rental Accommodation Scheme (RAS)
Help to Buy
Social Housing (Direct Build)
Local Authority Home Loan
Incremental Tenant Purchase
Mortgage to Rent
Croi Conaithe (Cities)
Project Tosaigh
Vacant Property Refurbishment Grant
Repair and Leasing Scheme
Buy and Renew Scheme
Enhanced Leasing Scheme
Purchase and Renovation Loan
England12
Social and Affordable Homes Programme
Social Rent
Affordable Rent
Shared Ownership
First Homes
Right to Buy
Right to Acquire
Rent to Buy
Section 106 Affordable Housing
Intermediate Rent
London SAHP 2026-2036
Local Authority Housing Fund
Scotland10
Affordable Housing Supply Programme
Social Rent
Mid-Market Rent
Rural Homes for Rent
Open Market Shared Equity
New Supply Shared Equity
Shared Ownership (LCHO)
Homeowner Support Fund
Self Build Loan Fund
LBTT First-Time Buyer Relief
Wales7
Social Housing Grant
Help to Buy Wales
Shared Ownership Wales
Homebuy Wales
Transitional Accommodation Programme
Leasing Scheme Wales
RSL Loans Scheme
Northern Ireland6
Social Housing (NIHE)
House Sales Scheme
Co-Ownership Housing
FairShare
Intermediate Rent Scheme
Affordable Rent (DfC funded)
Our Solution

Three products. Every segment covered.

⚖
Rentalize Select
Local Authorities & AHBs
Lettings and tenant selection powered by intelligent automation. From applicant scoring to lottery allocation, compliance built in from day one.
Automated applicant scoring
Verifiable lottery allocation
NOAC reporting, Part V, HAP
Fraud detection & compliance
⚙
Rentalize Core
50 to 2,000+ units
Full housing management for organizations that need tenancy lifecycle, predictive maintenance, financial controls, and regulatory compliance.
Tenancy lifecycle management
AI predictive maintenance
Arrears tracking & analytics
Contractor portal
Roadmap
☯
Rentalize 360
Private landlords, 1 to 50 units
Future product for private landlords. Digital leases, rent collection, maintenance requests, and compliance checklists. Expanding addressable market beyond public sector.
Digital lease & e-signatures
Automated rent collection
Tenant communication portal
Financial dashboards
🤖
Meet Talia AI Assistant
One conversation away from any answer. Talia handles reporting, arrears management, compliance checks, application processing, and operational insights across the entire platform. Not a chatbot. A housing operations expert.
Compliance Reporting Arrears Applications
The Product

Live and in production. Not a prototype.

RENTALIZE SELECT Lettings and allocation for Local Authorities
Public Listings Portal

Public Listings Portal

Applicant facing marketplace. 40 open listings, 4,700+ homes available. Search by scheme, location, price.

LA Admin Dashboard

LA Admin Dashboard

Application pipeline, development tracking, task management. 2,953 active applications processed through the system.

AI Eligibility Engine

AI Eligibility Engine

Automated compliance checks, fraud detection, income verification. AI confidence scoring with recommended next steps.

RENTALIZE CORE Property management for housing bodies
Property Dashboard

Property Health Pulse

Real time scoring across compliance, financial, tenancy, and maintenance. AI generated quick wins for highest impact actions.

Compliance Tracking

Compliance and Safety

Gas, electrical, fire safety, BER ratings, insurance. Active alerts with severity levels and deadlines.

Tenant Management

Tenant Management

Lease tracking, payment actuals, maintenance requests, arrears. Multi-property with real time financial data.

Traction & Proof

Live with a Local Authority. Referenceable.

Our First Local Authority Partner

We deployed Rentalize Select with a Local Authority for their affordable housing scheme. The system managed the entire allocation process, from applicant intake through eligibility verification to lottery-based selection.

The result: a fully transparent, auditable, and compliant process that handled extreme demand. The LA is now a paying customer (€50K recurring SaaS revenue), actively recommending Rentalize to other authorities. Reference available on request.

"The platform handled our allocation seamlessly. We went from weeks of manual processing to a system that our applicants trust and our auditors approve of." Local Authority Housing Officer
✓ Live reference customer · ✓ Actively selling to additional LAs · ✓ Platform significantly improved post-deployment
€50K
Revenue from first LA customer
0+
Units under management
0
Applications in one week
100:1
Oversubscription handled
0%
Efficiency gains delivered
Go-To-Market

Reference-led sales. Land and expand.

🎯 Current Strategy

Our first LA deployment is the proof point. We are using this live reference to open doors with other Local Authorities and Approved Housing Bodies across Ireland.

1
Win first LA with Rentalize Select (affordable scheme allocation). Done.
2
Use reference to approach similar LAs with the same pain points
3
Expand within accounts: Select leads to Core for full tenancy management
4
Extend to AHBs, which have the same needs but less procurement friction

🚀 Scaling Plan

With Seed Round funding, we will build a dedicated sales and marketing function to accelerate pipeline development and close deals faster.

1
Hire Head of Sales with public sector / GovTech experience
2
Build marketing engine: case studies, webinars, conference presence
3
Develop channel partnerships with housing consultants
4
Target UK market entry via Scottish and English housing associations
31
Local Authorities in Ireland
500+
AHBs in Ireland
350+
Housing Associations in UK
880+
Total addressable accounts
Competitive Advantage

Built for this market. Not retrofitted.

RentalizeBuildiumAppFolioYardiPropertyware
AI Predictive Maintenance✓✕●✕✕
Affordable Housing Focus✓✕✕✕✕
Cloud-Native Architecture✓✕●✕✕
European Market (IE/UK)✓●✕●✕
Regulatory Compliance (53 schemes)✓✕✕✕✕
Lottery Allocation System✓✕✕✕✕
Multi-Scheme Support✓✕✕✕✕
AI Assistant (Talia)✓✕✕✕✕

✓ Full support   ● Limited   ✕ Not available

Business Model

Recurring revenue. High retention.

Starter€12,000 /year
For small Local Authorities and Approved Housing Bodies
ProfessionalCustom pricing
Tiered by features and unit count, scaling with the organization
EnterpriseCustom pricing
Full platform access for large housing bodies and city councils
✓ No per-application fees · ✓ 15% AHB discount · ✓ Annual contracts
↻

Recurring SaaS Revenue

B2B annual contracts with predictable, growing cash flows

🔒

High Switching Costs

Once embedded in housing operations, organizations rarely switch. Essential service status

📈

Strong Unit Economics

LTV:CAC above 3:1. Low churn, high customer lifetime value, negative net revenue churn potential

🚀

Land and Expand

Start with Select, expand to Core. Each product opens the door to the next. Growing ARPU over time

🎯

Greenfield Market

No dedicated competitor exists. Every sale is greenfield, not competitive displacement

Why Now

The window is open. Timing is everything.

🏠

Housing Crisis

Ireland and UK face record housing shortages. Government investment in affordable housing is at all time highs. Demand for management platforms is urgent.

💰

€4B+ Annual Spend

Irish government alone spends over €4B annually on housing supports. Every euro needs tracking, compliance, and reporting. That requires software.

🤖

AI Adoption Wave

Predictive maintenance, applicant scoring, and compliance automation are natural AI applications. We are building AI natively, not bolting it on.

🚧

Legacy Platforms Aging

Yardi, AppFolio, and Buildium were built for US private rental. None specialize in European affordable housing. The gap is wide open.

📜

Growing Regulation

Part V increasing to 20%. Cost Rental expanding. New schemes added regularly. Every new rule is a feature for Rentalize and a headache for spreadsheets.

🌐

Proven Playbook

We have a live reference customer, a working product, and a clear path to replicate across 880+ target accounts in Ireland and the UK.

The Team

Built by people who understand housing

Aria Pour
Aria Pour
Founder & CEO
Driving the vision, strategy, and growth of Rentalize. Deep understanding of the Irish housing landscape, public sector procurement, and the regulatory challenges that affordable housing bodies face daily.
Allen R Arifi
Allen R Arifi
Co-Founder & CTO
Leading all engineering and technology decisions. Building the cloud-native, AI-powered platform from the ground up. Responsible for architecture, scalability, and the technical roadmap.
Maild Pour
Maild Pour
Co-Founder & Head of Product
Leading product strategy and customer implementations. Ensures every deployment meets the specific compliance needs of each housing body. PMP certified project management expertise.
🔍

Key Hires with Seed Round

Head of Sales (public sector / GovTech) · Marketing Lead · Customer Success · Senior Engineers

🎓

Advisory Network

Building advisory board with housing policy, public sector procurement, and SaaS scaling expertise. Introductions welcome.

Roadmap

From Ireland to global affordable housing

Q2 2026: Prove & Reference Done

First LA deployment live. Referenceable customer. Platform validated with real affordable housing scheme at scale.

Q3-Q4 2026: Expand Ireland In Progress

Close 3 to 5 additional LAs and AHBs using reference. Hire sales and marketing team. Launch Core product for existing accounts. Deepen AI capabilities.

2027: UK Market Entry Next

Launch in England and Scotland. Adapt platform for 35 UK housing schemes. Target housing associations and councils. Establish UK sales presence.

2028: Scale & EU Expansion Future

Netherlands, Germany, France. 100+ additional schemes. Build partnerships with European housing consultancies. Series B preparation.

2030+: North America Future

US Section 8, LIHTC, HUD programs. Canada affordable housing. 200+ programs. By this stage, the platform handles affordable housing globally.

Financial Overview

Clear path to scalable, profitable growth

€50K
Revenue (First Customer)
Paid, referenceable LA
>3:1
Target LTV:CAC
Reference selling reduces CAC
880+
Target accounts
IE + UK LAs, AHBs, HAs
90%+
Gross margin target
Pure SaaS economics

ARR Projection

Based on €12K to €50K ACV per account
€50K
Today (1 customer)
€120K
Year 1 (5 accounts)
€500K
Year 2 (20+ accounts)
€1.5M+
Year 3 (UK entry + upsell)
💪

Capital Efficiency

Bootstrapped to €50K ARR. With €2M Seed, targeting 24 month runway. Path to cash flow positive within 18 to 24 months.

💰

Negative Churn Potential

As housing bodies add more units and schemes, their Rentalize usage grows. Expansion revenue from existing accounts can exceed any churn, creating net negative revenue churn.

🎯

Defensible Moat

Regulatory compliance data, scheme-specific logic, and deep integration into housing operations create compounding switching costs over time.

Investment Opportunity

Seed Round

€2M

Building the operating system for affordable housing worldwide

35%
Sales & Marketing
Head of Sales, Marketing Lead, demand gen, events, case studies
30%
Engineering
Scale platform, AI/ML investment, UK scheme compliance
20%
UK Market Entry
UK sales presence, regulatory adaptation, partnerships
15%
Operations
Customer success, compliance team, working capital
[email protected]
rentalize.com
+353 1 914 5000